M Resort Opens In Las Vegas

It’s not the best time for it but a new casino has opened in Las Vegas in an off-Strip location. The M Resort Spa Casino is a $1 billion resort casino located on South Las Vegas Boulevard and St. Rose Parkway about 10 miles away from the central resort area. The M Resort offers wireless coverage throughout the resort and also features an on-site gas station and M Pharmacy. The resort has 390 guest rooms and suites ranging from 550 to 2,400 square feet. Rooms all have pillow-top beds, a Bose sound system and 42-inch flatscreen television and the bathrooms include an inlaid mirror television and separate bathtub and shower.

On the property there are nine restaurants and five bars including the Studio B Show Kitchen Buffet, which incorporates a live action cooking studio and a wine tasting room called the Hostile Grape. The 100,000 square foot Villaggio Del Sole Pool and Entertainment Piazza will be the location for headline entertainment and there is more than 60,000 square feet of conference space.

The hotel is relying on local buzz and drive-in traffic to fill the resort, which is a boutique resort compared to some of the Las Vegas Strip behemoths. Chief executive Anthony Marnell III told the AP : “I think that we can carve out our little tiny niche down here with this product.” Rates start at just $75 a night.— The M Resort is certainly opening during tough times for casinos, but chairman and CEO Anthony Marnell III says his employees are working to win customers over with timeless tenets — service and value.

Marnell said Sunday before opening the $1 billion resort south of the Las Vegas resort corridor that he’s expecting a rough start in filling the hotel’s 390 rooms after March.

But Marnell says he’s confident that the M Resort can carve out its own niche combining Las Vegas locals with drive-in traffic mostly from California. He says the hotel is also advertising near the airport in hopes of showing how the property stands out.

Tourism officials say Las Vegas added 7,500 rooms in 2008, but visitor volume dropped 4.4%.

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